Operating Hub
How This Brain Works
One shared folder holds everything the company knows, every rule the AI follows, and every tool it can run. Read this page once and you can use all of it. You own and approve; the AI drafts and organizes; nothing goes out the door without your word.
The Folders
Eleven Folders, Plain English
| Folder | What It Holds |
|---|---|
| Rules | How the AI writes and behaves: your voice, audiences, tones, and the hard limits |
| Facts | What is true: services, pricing guidance, competitors, FAQs, decisions you have made |
| Brand | Brand System v1.0: the brand sheet, the pattern library, and the logo suite |
| Templates | Ready-made starting points: emails, LinkedIn, proposals, prompt snippets |
| Skills | Tools the AI can run, plus the quality-control scripts that keep everything honest |
| Website | The real source of the company website. Edit here and the preview updates itself |
| Hub | This site. It rebuilds itself every time the Brain changes |
| Drafts | Work in progress: your folder, DJ's folder, and the review queue. Never official |
| Approved | Only what you have approved. The truth the AI trusts most |
| Log | The diary: every change, newest first |
| Archive | Old versions. Retired, never deleted |
When files disagree, trust runs Approved over Facts over Drafts. If a fact is not in Approved or Facts, the AI treats it as UNKNOWN and asks you instead of guessing. Two files also live at the top level: QUESTIONS-FOR-DAVID.md (what is waiting on you) and ROADMAP.md (what is left to build).
The Lifecycle
How Work Becomes Official
1
Draft
The AI builds from templates and recorded facts. Placeholders mark every gap; nothing is invented.
2
You Review
You read, mark up, decide. Your answers get filed into Facts so the Brain learns permanently.
3
Approved
The approved copy is promoted; old versions retire to Archive. Only now may it go external.
Every change also gets a dated entry in the Changelog. That is how two people and an AI stay honest about what moved and why.
The Hard Rules
What The AI Will Refuse To Do
| Rule | What It Means |
|---|---|
| Never Invent Facts | Prices, study counts, statutes, credentials: sourced from Facts or marked UNKNOWN with a placeholder |
| Florida Only | Homeowner Insights, LLC serves Florida and never claims otherwise; nothing publishes until your written go-ahead is recorded |
| No Fear-Selling | No collapse imagery, no Surfside references, no ticking time bombs. We inform, we never frighten |
| Client Confidentiality | No client names, finances, or property conditions go external without recorded written permission |
| Nothing External Without David | Drafts stay gated until your approval is recorded. Urgency never bypasses this |
| The Name Rule | "Homeowner Insights, LLC" with the comma in official references, "Homeowner Insights" everywhere else, never a bare abbreviation. The principal is "David Whann, Jr." with the comma. The sibling company is never mentioned on any material here |
| House Style | No em or en dashes anywhere client-facing. Title Case headers, nav labels, and buttons; "Reserve Study" always capitalized. Exclamation points only as rare warm emphasis. Phones as (xxx) xxx-xxxx |
| Brand Tokens Only | Colors come only from the brand sheet; Spark orange never carries text on a light background; one Funding Curve per page, never near real client data |
The Skills Roster
What The AI Runs On Request
| Skill | Say Something Like | What It Does |
|---|---|---|
| prompt-enhancer | (runs silently on every request) | Scores your ask and either proceeds or asks two or three quick multiple-choice questions first |
| hi-proposal | "Draft a proposal for Palm Shores Condo" | Builds the full proposal draft from the shell, pricing gated, final fee left as your line |
| hi-one-pager | "Make a one-pager for CAMs" | A single-page company overview, strictly one page |
| hi-email | "Draft an intro email to a board president" | An email in your voice from the closest approved pattern |
| hi-board-leave-behind | "Board leave-behind for Tuesday's meeting" | The printable piece you hand a board after presenting |
| add-city-page | "Add a city page for Venice" | Builds one Florida city page with live-search verified local facts. Refuses to invent local color |
| new-blog-post | "Draft the next blog post" | Writes the next article from the Florida keyword calendar with statute discipline and attorney flags |
| pre-delivery-scan | "Scan this before I send it" | Runs the output checklist: names, dashes, phones, banned phrases, placeholders. Script-backed |
| file-davids-answer | "File this answer from David" | Files an answer into canonical Facts, clears the placeholders it resolves, checks off the question |
| competitor-refresh | "Refresh competitor intel" | Re-runs the live Florida competitor search and patches Facts with dated observations |
| deploy-preview | (rarely needed) | The manual zip fallback for shipping the site while the automatic pipeline is still being connected |
The full catalog, including the automations already running and what gets built next, lives on Skills & Add-Ons.
Try It
Good First Asks
A Fact Check
"What does a Full Reserve Study typically cost, and where is that recorded?"
A Draft
"Draft an intro email to a property manager in Sarasota. Keep it under 150 words."
A Lookup
"Where does the SIRS pricing guidance live, and what is still waiting on me?"
A Safety Net
"Scan this draft before I send it." The AI runs the pre-delivery checks and reports what it fixed.
Dozens more ready-made asks live in the Prompt Gallery.